Snapchat was a client for my previous agency that required different type of work than the usual social brief. They had 2 different types of requests, either AR lenses or Snap Ads. I worked on both.

AR lenses required a deep knowledge of the AR/VR field as I'd have to ideate within set parameters based on the budget; which would decide the type of capabilities available to use. I worked on Ideating, EN/AR Copywriting and Quality Assurance, the work involved many different clients like: Tory Burch, MDLbeast, Dach: ESSENCE, Sephora, Homebox, Saudi Tourism Authority, Saudia, and more.

Examples of the work:

Snap Ads on the other hand had a similar approach to normal social briefs but they were Snapchat coded; meaning they had to follow specific Snapchat guidelines or else they wouldn't they fly. From Video Ads to Story Ads to Collection Ads to Commercials. Each one was unique in it's own way from the way copy had to be approached to the duration and size of the asset. I was the sole lead in the role and worked on Ideating, EN/AR Copywriting, Quality Assurance and Delivery. The clients involved: Coke Studio, Puck Arabia, MDLbeast, Arabian Oud, and more.

Examples of the work: